Kim Kardashian has been named Beyond Meat's Chief Taste Consultant, and stars in a new ad for the American plant based food company.

The Keeping Up with the Kardashians star commented 'I’ve been focusing on going more plant based and can tell you that Beyond Meat is my absolute favourite - I love how all their products not only taste amazing but are also good for me and my family. As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets'.